Have you ever been in a class or meeting with that one person who loves to hear themselves talk? They want everyone to hear their opinion — no matter how good or bad. Or maybe they just hate silence and will say anything to avoid a lull.

Too frequently, some brands, even established ones, will post just about anything on social media. They fear that a lack of posting times leads to less engagement, resulting in lower reach numbers. This concern gives them an excuse for countless, unrelated posts on social outlets. But does posting for postings sake really strengthen your brand? Continue Reading…