For some reason, many organizations think that strategic plans should be one big secret between top level management. Is keeping your plan confidential really best for your company? What if we shine some light on it.
Category Archives: Social Media Marketing
Dealing with Rejected Ideas
As a social media professional, especially for small brands, you’ll spend a good bit of your time coming up with new ways to attract and engage followers. I personally devote a a couple hours each week to brainstorming new ideas and developing existing ones. I find my businesses generally prefer being pitched new social media marketing ideas every couple of weeks. But through this process, I’ve come accustomed to having clients reject ideas or tell me they’re not quite ready. Continue Reading…
Social Media Spotlight: Atlanta Mission
From time to time, I want to highlight a company or organization that I believe does social media in an exceptional way. For this first edition, I want to spotlight the Atlanta Mission. The Mission is a faith-based nonprofit dedicated to “Ending Homelessness”. It was started in 1938 as a soup kitchen and now provides shelter and programming for more than 950 homeless men, women and children on a daily basis. Continue Reading…
The Questionnaire
Oftentimes when I’ve started social media for a specific brand, I’ve had no prior knowledge of the client or what they do, sell or provide. Even if you might, it’s important to make sure you have a deeper understanding of the client before you jump into posting on their social media platforms. I’ve prepared some information you will need to obtain from your client before you start, along with some suggested questions. I would highly recommend a face-to-face conversation if possible, but you can definitely ask questions over the phone or via email when meeting isn’t an option. Continue Reading…
What Time When It’s Time to Publish
When I first started managing social media, I remember looking up dozens of articles to get me started. There was one topic that was the most perplexing to me — what time I should post. I’ve read a number of articles on the topic with various answer that never seem to agree.
Never fear, I’m here to take my own stab at the best time to post. The best time to publish your posts on social media is…wait for it…when most of your audience is online! Continue Reading…
So You Want To “Do” Social Media, Huh?
Most businesses seem to want in on the fast paced world known as social media. Many owners run the accounts themselves until work duties prevail or they realize the importance of bringing in a professional to manage the strategy, content and publishing of social. If you find yourself at one of these points and are planning to bring in an outsider, here are five crucial tips. Continue Reading…
The List
I’m currently a senior at the University of Georgia, which means I’m among the people who furiously rush to any meeting or social event held by a company recruiter. One of the things I’m doing is creating a list of companies I want to target. I have the list broken down into categories: agencies, corporations, small business. And even into sublists: Agencies – Public Relations, Integrated Marketing, Branding. Once I made the list, I started analyzing each company — what they do, the culture, who I can get in touch with to learn more. Continue Reading…
Avoid Talking Too Much
Have you ever been in a class or meeting with that one person who loves to hear themselves talk? They want everyone to hear their opinion — no matter how good or bad. Or maybe they just hate silence and will say anything to avoid a lull.
Too frequently, some brands, even established ones, will post just about anything on social media. They fear that a lack of posting times leads to less engagement, resulting in lower reach numbers. This concern gives them an excuse for countless, unrelated posts on social outlets. But does posting for postings sake really strengthen your brand? Continue Reading…
How Yahoo! Used Social Media
Nearly two weeks ago, Yahoo! released its new logo. The company launched a campaign in which they released a new logo for 30 days, culminating with the final version on day 30.
Now that the dust has settled, I want to spotlight how Yahoo! used social media to tell its story. Hang in here with me, there are lots of links so you can follow along for yourself. Continue Reading…
The Strategy on Strategy
I imagine most people react to the video above in three ways: you laugh at it, you are offended by it, or you don’t get it.
In case you didn’t get it, the video is satirical (it took me a minute to understand too).
But The Onion makes a good point in the video. Too often, companies create social media accounts because other companies have them and social media seems like the popular thing to do. This “everyone else is doing it” attitude might get you a few likes or tweets here and there, but does it really further your brand? Continue Reading…