I imagine most people react to the video above in three ways: you laugh at it, you are offended by it, or you don’t get it.

In case you didn’t get it, the video is satirical (it took me a minute to understand too).

But The Onion makes a good point in the video. Too often, companies create social media accounts because other companies have them and social media seems like the popular thing to do. This “everyone else is doing it” attitude might get you a few likes or tweets here and there, but does it really further your brand? Continue Reading…