Why can’t people ever seem to remember your brand name? It’s only three or four letters long..

Acronyms are everywhere. NCAA, AT&T, IBM, every TV channel ever. And then there’s the prevalence, especially in my generation, of lol, brb, hmu, ttyl, etc. (AIM was back in the good ol’ days, wasn’t it?)

Code names and acronyms are everywhere around us. Maybe our obsession with acronyms started back in the Great Depression Era when President Franklin D. Roosevelt created some of the earliest federal agencies as part of the New Deal. Acronyms where everywhere. The CCC, CWA, WPA and TVA had our heads spinning in history class.

We’re encompassed with an overwhelming number of acronyms.

Your brand name is one of the most important assets your organization owns. It’s often the first impression you make on your audience.

Why confuse people right from the get go?

We’re drawn to names that get to the point and are descriptive, emotional, meaningful or creative. Do this well and people will remember. Do this with your tagline also and you have a one-two knockout punch.

Know why it’s so difficult to remember acronyms? They hardly make a connection to anything — they’re just a collection of letters.

Be different when picking a brand name. Don’t get lost in the alphabet soup.